Ripcord

Thoughtful solutions to your most critical business challenges.

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Lean on My Expertise

With years of experience across critical business functions, Ripcord Consulting can strengthen your leadership team. Whether it's executive leadership, financial strategy, or business growth, I provide the strategic support needed to help refocus and drive your business forward.

The Story Behind Ripcord: Navigating Challenges with Determination

Ripcord Consulting is named after the trail at Sugarbush Mountain in Vermont called Sigi's Ripcord, known for its double black diamond challenge along the lift line. Like standing at the top of that steep slope, running a business requires choosing your path amidst uncertainty, navigating unexpected terrain changes, and making swift, strategic decisions while under scrutiny. Just as skiers adapt their lines and overcome obstacles to reach the bottom stronger, so do businesses facing unforeseen challenges who ultimately find their way to success. Ripcord embodies resilience, adaptability, and the determination to reach goals despite the journey’s difficulty.

Feeling stuck? Let’s tackle the mountain together, figure out what’s next and get your business set up for the next phase!

Services and Solutions

Core Services and Solutions

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Why Work With Ripcord: My Approach and Value

Ashley Wainer, a catalyst for progress.
I uncover obstacles. Clear the path. Drive results.

Working with me means being part of a collaborative team. Goals are clear. Support is unwavering. Results are driven by both compassion and high standards.

I align big-picture strategy with actionable business goals. I equip clients with the tools and knowledge to make informed decisions. I orient with a finance lens balancing the needs of the business and its team.

Known for curiosity, integrity, honesty, and an action-driven approach, I’m a change agent helping businesses and teams navigate challenges.

With a solid foundation of almost 20 years in accounting, finance and operations, including experience in both public (KPMG) and private accounting, I bring a blend of technical expertise and real-world application to every project. Additionally, my experience overseeing all back-of-the-house functions, customer service, sales, marketing, and strategic planning allows me to offer a comprehensive perspective when navigating complex challenges in both regulated and non-regulated environments.

Bottom line - I’m here for you. Let’s tackle those challenges that seem monumental together to continue your launch into the future.


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Nick Shaw

A maker at heart, Nick is always building. He transformed his childhood interest in puzzles, computers, and video games into a diverse software engineering career. With experience in the gaming, defense, analytics and advertising spaces, and working on complex mobile, web and embedded systems, he has become a well-seasoned engineer. UX is his primary focus, but he is just as comfortable designing client-server APIs or crafting database schemas and queries, all with solid software processes and an eye towards sustainable, future-proof designs that can adapt to changing customer requirements.

When he's not building software, Nick enjoys spending time with his wife and 4 children, working on projects around the house and supporting families in the Rochester, NY area as a certified foster parent.


Interested in working together?